Stories / Premium Kitchen Appliances

For premium kitchen appliance manufacturers, chic aesthetics and thoughtful design lead to superior user experiences

Customer: Microwave manufacturer

“We contacted Barantech after making a strategic decision to reinvent our luxury microwave oven with control panels that blend style with practicality, adding innovative functions while ensuring safety and energy savings.”

Challenge

In the highly competitive premium kitchen appliance market, UX and design help differentiate competing brands. A unified fascia appearance can make a brand stand out, yet functionality remains key – controls and keypads must be impervious to condensation, grease, food residues – for optimal hygiene and easy cleaning.

Solution

The flexibility of Barantech’s piezoelectric control solution means that membrane controls and capacitive keypads can operate behind virtually any fascia housings material, from stainless steel and aluminum to glass and leather. This enabled the brand’s product development and design team to create a minimalist matching material flat control panel with multiple functionalities for its high-end microwave.