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About Us

HMI Solutions: Driving Success and Transforming Great Ideas into Tangible Assets

We at Barantech take great pride in being acknowledged as a premier HMI company, dedicated to spearheading innovation and turning visionary ideas into practical, valuable assets.

After 37 years as an HMI turnkey solution manufacturer – we have learned a thing or two.
As a recognized leader in our field, we offer our customers an array of tailored HMI solutions and platforms that start from innovation, then R&D and finally production.

As pioneers in our field, we offer a range of tailored HMI solutions, guiding you from innovation to production. We’re not just an HMI company; we’re committed to crafting your ultimate HMI solution – complete with cloud integration, connectivity, and software customizations – ensuring unmatched functionality and appearance.

Here in Barantech, we don’t just see ourselves as an ordinary HMI company but we are proud of our long-term relations with customers that rely on our outstanding engineering expertise and capacity to customize and create HMI solutions that stands out. From concept to production, our HMI company help turn wonderful ideas into outstanding products with great UX, that truly address the changing needs of markets.

Barantech’s Corporate Headquarters are located in Kiryat Gat, Israel, and it has a fully owned subsidiary in New Jersey, US.
The company is part of the Fimi Fund – Israel’s largest private investment fund.

Vision

To be the world leader in bringing human and machine together via intuitive advanced HMI solutions that are exciting and challenge the status quo – Thus empowering our users to fully control their lives.

Mission

To establish long term partnerships with our customers by providing advanced and reliable customized HMI solutions of exceptional value.

Our Brand Promise

Empowering
real partnerships
We’re always better when thinking together with our customers to provide responses to real world needs, backed by ongoing support, teamwork and collaboration.
Creating success
through
genuine solutions
The end goal of every project is our customer’s success, which is attained by providing customized HMI solutions of the highest standards that are built to last and offer customers exceptional added value.
Customer
first approach
Customers are at the heart of everything we do. We are committed to listening closely to the people who use our products and precisely tailoring innovative solutions for their needs, in diverse industries and applications.
Reliability
Always being the most dependable and trustworthy partner, delivering solutions that are as innovative as they are reliable – that is the cornerstones of our ethos.

Our Story

Our story actually begins and ends with people – our people and our customers. From a single switch, designed decades ago, Barantech has evolved and grown to become a boutique company that specializes in customizable HMI solutions that have become synonymous with the Barantech brand.

We owe our success to collaborations between our inventive engineers and our demanding customers, collaborations aimed at customizing solutions with added value. As our own employees put it: “We love a challenge. The most exciting aspect of our work is the inspiration from our customers, and supporting the process of taking a concept and developing it into a product that is as functional and durable as it is beautiful. Or in other words, empowering success through real partnerships and genuine solutions.”

Today, after pioneering the first commercially viable piezo switching technology, and with more than 600 million modules deployed worldwide, Barantech continues to invest extensively in R&D in order to leverage its market leadership while expanding the cloud and communication capabilities so as to offer comprehensive software and hardware solutions. Recent examples include new features such as self-diagnostic capabilities and switching of line voltages up to 227 volts and 30 amperes. The wide range of switches and keypads meet or exceed CE, UL, IP69K, NEMA, MIL-STD, ATEX, ETL and FAA requirements.

For 4 decades, the Barantech story has been a unique fusion of people, of inspiration, and of relations with our customers that are based on integrity and long-term commitment.

Meet the team that bring
Barantech’s innovations to life

Our Executive Team

As a believer in the power of partnership to drive innovation, our goal is to turn our customers’ dreams into a reality of successful solutions.

Ronen Sobel
Chief Executive Officer

More from Our CEO
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Chief Executive Officer

Ronen Sobel

Ronen is a seasoned executive with over 20 years of experience in leading organizational change, driving sales and promoting the overall business success of global multidisciplinary companies. Prior to joint Barantech, he was the CEO of a medical device solutions business,
responsible for the overall business portfolio, serving public and private sector clients across a wide range of end markets. Over the course of his 25 year-long international career, he has lived and worked in the USA, Asia Pacific, and Europe.

He holds an MSc in International Business and Management from Bridgeport University, CT USA.

Ronen is a born leader, eager to learn, curious about people and life, and is passionate about fostering a culture of service and a customer-first approach. In his own words: “I enjoy facing challenges, whether in sports or a business project. Challenges are actually one of my favorite motivators. I am also a great believer in teamwork and like to help people to feel good about themselves.” In his free times, he enjoys nature, the sea and cooking, as well as scuba diving, sailing and bicycling.

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VP R&D and Engineering

Eytan Sapir

Eytan joined Barantech in 2021 and is responsible for leading the company’s technology strategy, building and managing the technology team and overseeing research and development of Barantech innovative HMI solutions.

Prior to joining Barantech, Eytan worked in several Israeli startup hi-tech companies where he led the development of advanced medical high-resolution endoscopes for operating rooms, an advanced IoT fire detection system with SaaS platform, and a digital e-paper
based billboard.

Eytan brings to Barantech his extensive experience in the management and development of a wide range of B2B, B2C advanced IoT products and SaaS solutions for the medical, automotive and consumer electronics sectors.

He graduated Summa Cum Laude from HIT where he was awarded a Master. SC. in Computers and Electronics Engineering.

Eytan is a firm believer in the transformative power of mentorship, and that excellence can be achieved together through teamwork.
His hobbies include skiing, scuba-diving and good food.

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VP Marketing

Nili Snir

Nili brings to her position 15 years of hands-on marketing expertise, acquired in a variety of market sectors. At Hazera, a global Agri-tech leader, she held Marketing and Communications positions and developed her skills at strategizing, branding, digitization, research and business development. There, she led cross organizational projects with multiple interfaces. Nili joined Barantech in 2021, and heads the Marketing department where she implements the CRM system and lead generation processes. She is passionate about revitalizing the company’s branding, a process requiring creativity and broad ranging collaboration throughout the company.

She holds a BA in Behavioral Sciences, Management & Economics and an MBA in Marketing and Advertising, graduating on the Dean’s honors.

Nili is a firm believer that teamwork as well as hard work are the keys to success, and that interactions and collaboration are essential in all aspects of her work, both with customers, colleagues, partners and external parties.
Nili loves to run and sports in general, enjoys good music and traveling around the world.

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VP Business Development

Izzy Bromberg

Izzy is a highly experienced and accomplished technologist with a passion for business. He began his career as a developer, honed his skills and acquired an in depth understanding of the industry. This led Izzy to transition to product management positions, where he put his technical expertise to use in developing and launching successful products. He held various positions both in product management and business development.

Driven by a desire to create something truly impactful, and drawing upon his extensive knowledge of both technology and business, Izzy also founded two start-ups. Both focused on the development of innovative products that addressed real-world needs.

He holds a BA in Computer Science and MBA in International Business.

Izzy brings to Barantech his business savvy, experience and insights, coupled with the personal skills that enable him to lead the company’s business development forward, providing customers with innovative technologies and solutions.
Izzy likes bike riding, hiking and sits on the board of several charities.

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VP Sales North America

Mike Borman

As VP of Sales North America, Mike brings to Barantech 25+ years of driving profitable growth within the Industrial/Industrial Automation sector, specializing in the Chemical, Oil & Gas, Pharmaceutical, Medical Instrumentation, Paint & Coatings, Defense, Semicon, Transportation, and Marine Industries.

He’s a passionate champion of IoT/Connectivity/Digital Transformation solutions that help improve upon existing methods & approaches.

In fact, he can frequently be heard saying:  “Today’s standard is actionable data in real time, that’s what all companies are pursuing, and my job is to help them in that pursuit!”

When not helping customers & partners solve their automation challenges, you can find Mike at the beach or on the water near his home at the NJ shore, where he resides with his wife & children.  Mike’s hobbies include sports, travel, dining out, breweries, consumer electronics, and having studied Meteorology at Kean University, NJ-  he’s a lifelong weather enthusiast who’s always hoping for snow.

Our Culture

Here’s what we’re about

Always remain a boutique company at heart, always attentive, responsive

01

Help customers take their product’s UI and UX to the next level – dependable and intuitive

02

Build things that inspire people – Take great ideas and leverage our expertise to develop them into tangible assets

03

Provide the finest service – during development and after sales

04

Bring to bear the added value of close partnership and thinking with our customers

05

Empower our team to think big and bold

06

Meet due dates, deadlines and cut lead times

07

Merge flexibility with reliability in our products

08

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Building HMI Solutions for a Better Tomorrow

After 36 years as an HMI turnkey solution manufacturer – we have learned a thing or two.
As a recognized leader in its field, we offer our customers an array of tailored HMI solutions and platforms that start from innovation, then R&D and finally production. We partner with you to develop your ultimate HMI solution – which can include cloud integration, communication capabilities, software customizations, all designed with outstanding functionality and appearance.